Chapter 11. - Forces for change
Key Knowledge
Key Knowledge covered in this chapter
This knowledge includes
• The concept of business change.
• Key principles of the Force Field Analysis theory (Lewin).
• Driving forces for change in business, including managers, employees, competitors, legislation, pursuit of pro t, reduction of costs, globalisation, technology,
innovation and societal attitudes.
• Restraining forces in businesses, including managers, employees, time, organisational inertia, legislation and nancial considerations.
This knowledge includes
• The concept of business change.
• Key principles of the Force Field Analysis theory (Lewin).
• Driving forces for change in business, including managers, employees, competitors, legislation, pursuit of pro t, reduction of costs, globalisation, technology,
innovation and societal attitudes.
• Restraining forces in businesses, including managers, employees, time, organisational inertia, legislation and nancial considerations.
Chapter 11 - Power Points
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